Business strategies that hit the right notes

I had the pleasure of enjoying Brian McKnight in concert last night! After waking up this morning with all of his wonderful music replaying in my head, it hit me -Brian McKnight + AARP = biz strategy genius! What does an R&B superstar and AARP have in common you ask? Potential. Specifically, an eventual and large customer base. The concert was sponsored by AARP. During "the Brian McKnight experience" he mentioned and joked -I'm not even AARP age yet! I said to myself neither am I Brian! However, I've loved his music for over 25 years. Hearing the soulful sounds and watching him play guitar and piano (keyboard) was just as impressive last night as it was when I would spend hours listening to

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"Success is... knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others." ― John C. Maxwell